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Whether the January 2024 Wedding Show is your first show experience or your 20th, here are the Top 10 Tips to ensure you have a successful show! 
1. Pre-Promote Your Presence
Invite prospects to the show to meet you, pre-promote your show special (you may even get sales before the show!), and let them know you have free tickets for guests. They will make you a destination at the show. Spread the word through your social media, website, voicemail, and e-mail. Check out more tips & show banner graphics here and don't forget... you could win a free booth! Learn more about our Marketing Contest.
2. Make Your Display Work for You
You have only a few seconds to make an impression. Make sure that the attendee can look at your booth and know exactly what you do within seconds without talking to you. Make your display attractive and inviting, but don't overdo it. And think UP making use of your vertical space. Need inspo & help? Booth Design Photos // Booth Design Regulations
3. Present Yourself in the Best Possible Way
Your business will be judged by your booth’s appearance and your staff’s attitude. Dress appropriately. Put your cell phone away. Be prepared with a rehearsed, practiced, and polished sales presentation that tells the prospective customer who you are, what you do, and the benefit you provide. Check out these Booth Salesperson 101 tips.
4. Have an Effective Promotion Piece
You must have something that the attendee can take home. Your literature will go into a bag with many others, so it's important it stands out. Don't stack your brochures. Hand your piece to them and tell them what it is, why you are giving it to them, and what they should do next. Be sure your literature has a call-to-action on it, such as a promo with an expiration date. If you book an appointment, give a reminder with the date and time on it.
5. Avoid the Terrible "Toos"
Don't put too much, or too little, in your booth. Don't arrive too late to prepare and set up your display. Don't pack up too early (refer to the show rules). Historically, the last hour of the show has been the best opportunity to close sales. Make use of this time to network with the other exhibitors, who could be your best referrals. 
READ MORE
FRIDAY, JANUARY 26, 2024
Exhibitor Move-In & Booth Set Up: 9:00 am - 4:30 pm

SATURDAY, JANUARY 27, 2024
Exhibitor Move-In & Booth Set Up: 8:00 am - 11:00 am
Silent Opening: 11:30 am
Show Hours: 12:00 pm - 6:00 pm
Exhibitor Networking Cocktail Hour: 6:00 pm - 7:00 pm

SUNDAY, JANUARY 28, 2024
Doors Open For Exhibitors: 9:00 am
Silent Opening: 9:45 am
Show Hours: 10:00 am - 5:00 pm
Exhibitor Move Out: 5:00 pm
Reference these quick links below when looking for show resources, deadlines, or forms! Please do not hesitate to contact our team with any questions or concerns as you prep for the show.
PAST EXHIBITOR EMAILS
Exhibitor Manual Introduction (Sent November 9, 2023)
Marketing Contest: Share the Show (Sent November 13, 2023)
Booth Inspiration & Tips (Sent November 21, 2023)
Our team is at your service! We're happy to help you with anything you need!
Jim Frericks
Chief Marketing Officer

Jennifer Judy
Show Manager

Kelsey O'Hearne Bohl
Account Manager

Ashley Zifer
Social Media & Marketing Specialist
Denise Frericks
Chief Operating Officer

Abby Frericks
Client Services Manager

Phil Bell
Account Manager
1930 N CLEVELAND MASSILLON ROAD • AKRON, OH 44333
AKRON: 330.670.9545 | CLEVELAND: 216.393.5677
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